Large edge-of-town site with A140 frontage and Local Plan allocation potential.
82.89 acres (33.54 hectares) freehold agricultural land
A substantial 82.89-acre freehold parcel on the edge of Long Stratton, offered as a whole and promoted as a strategic development opportunity. The land benefits from significant A140 road frontage, direct access from Flowerpot Lane, and proximity to the proposed Long Stratton bypass, which has planning permission and is due to start imminently. The site is included in the Greater Norwich Local Plan (adopted March 2024) and sits within an existing promotion agreement (dated 10 June 2022).
The holding is primarily arable Grade 3 land with hedged field boundaries, internal tracks, some infield ponds and trees, and a small area of grass. It lies adjacent to the town to the north and east and has good transport links to Norwich, Diss, Wymondham and Attleborough. Local services and schools are nearby, the wider area is classified as prosperous countryside with low crime, fast broadband and excellent mobile signal — factors that support residential development potential.
Important commercial and title considerations apply. The land is sold subject to an agricultural tenancy that runs to 11 October 2031, and it is included in a promotion agreement to Rosconn Developments. The vendors will seek a 30% overage on any uplift in value following the grant of planning permission for non-agricultural or non-equestrian uses; the overage runs for 30 years from conveyance. Prospective purchasers should satisfy themselves on timing and likelihood of delivery: while parts could suit early applications, the main allocation for Long Stratton may be delivered elsewhere in the short term.
This is a strategic, long‑term development land opportunity for a buyer or consortium able to manage planning risk, the existing tenancy and overage arrangements. It will suit parties focused on land assembly, residential allocation delivery or medium-to-long-term value uplift once planning and infrastructure (including the bypass) progress.
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