Rare Grade II listed Promenade townhouse with planning for house plus apartment, overlooking Imperial Square..
Planning granted to convert offices into a house plus lower-ground 2‑bed apartment
Grade II listed — historic features retained; listed consent constraints likely
Large townhouse ~5,198 sq ft with high ceilings and ornate period detailing
Overlooks Imperial Square; central, prestigious Cheltenham address
Private garden and secure off-street parking with two access points
Area classed as student neighbourhood; suited to rental or mixed use
Medium flood risk; insurance and flood mitigation likely required
Very high local crime rate — security and management considerations needed
An exceptionally rare Grade II listed Georgian townhouse on Promenade with planning granted to convert the former commercial offices into a substantial residential home plus a self-contained lower-ground two-bed apartment. The property totals approximately 5,198 sq ft across four principal floors, retaining high ceilings, original shutters, fireplaces and ornate cornices—features that will appeal to buyers wanting authentic period character.
The site overlooks Imperial Square and includes a private front garden, secure off-street parking with two access points, and a decent plot size. Its central Cheltenham position places top independent schools, boutique shopping and festival venues within walking distance, while transport links to Cheltenham Spa station and the M5 are convenient.
This is a development opportunity: planning permission is in place for residential conversion, but the Grade II listed status will require specialist listed-building consent and may restrict changes and add cost. The area is classified as a cosmopolitan student neighbourhood with very high local crime statistics and a medium flood risk — both practical factors to consider for long-term management and insurance.
Suitability is strongest for developers, investors or buyers experienced with listed conversions who can manage conservation constraints, potential maintenance liabilities and the logistics of converting a large historic property. Fast broadband and excellent mobile signal support modern living, and the split into a house plus apartment offers rental income or flexible family/guest accommodation.