High‑spec 3‑bed new build with concierge, pool and skyline balcony..
- 3 bedrooms, 2 bathrooms, 1,046 sq ft open‑plan layout
- Private balcony with uninterrupted city skyline views
- High 2.65m ceilings, comfort cooling, Lutron smart lighting
- Residents' amenities: concierge, pool, gym, rooftop terrace
- New‑build finish with Italian kitchen and fitted wardrobes
- Leasehold tenure; no private garden, communal external space
- Inner‑city location: excellent transport and fast broadband
- Local area shows higher deprivation and average crime rates
A three-bedroom apartment on the 23‑storey Ariel tower at Television Centre, offering 1,046 sq ft of open-plan living with a private balcony and uninterrupted city views. The apartment is finished to new‑build specification with high 2.65m ceilings, engineered timber flooring, bespoke Italian kitchen, comfort cooling and Lutron smart lighting — built for contemporary urban living.
Residents benefit from a wide range of on‑site facilities including 24/7 concierge, a Soho House‑managed gym with 17m pool, wellness suite, screening room, rooftop terrace and communal lounges. The location is extremely well connected: Wood Lane and White City stations, Westfield shopping, cultural venues and green spaces such as Holland Park are all within easy reach.
Practical considerations are straightforward: the property is leasehold with no private garden and limited external private space typical of high‑rise living. The local area is inner‑city cosmopolitan with excellent transport and digital connectivity, but note the wider area records relatively high deprivation and average crime levels — factors some buyers may wish to consider.
This apartment suits buyers seeking a move‑in ready, design‑led London home or a high‑spec investment in a major redevelopment. The combination of specification, services and central West London location offers clear lifestyle value, balanced by the realities of communal living in a dense urban masterplan.
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