High‑spec two-bedroom with balcony, residents’ pool and excellent transport links.
2 bedrooms, 2 bathrooms within 699 sq ft open-plan layout
East-facing private balcony with city/skyline views
High-spec fittings: Italian kitchen, fitted wardrobes, Lutron lighting
Comfort cooling and combined heating; engineered timber floors
Access to extensive resident facilities including pool and gym
Excellent transport: White City/Wood Lane stations nearby
Leasehold unit within large estate; service charges and rules apply
No private garden; high-rise living may not suit all buyers
This two-bedroom apartment in The Ariel at Television Centre offers contemporary, high-spec city living across 699 sq ft. The open-plan living area flows to an east-facing balcony that frames urban skyline views; engineered timber floors, 2.65m ceilings and Lutron smart lighting create a bright, modern interior. Built as part of a landmark regeneration, the home includes comfort cooling and Italian-fitted kitchen and wardrobes for low-immediate-maintenance living.
Residents benefit from extensive on-site amenities — gym with 17m pool, sauna and steam rooms, screening room, rooftop terrace, co-working space and 24/7 concierge/security — which suit a busy professional lifestyle and support strong rental appeal. Transport links are excellent, with White City and Wood Lane stations and multiple bus routes immediately accessible for quick journeys into central London.
Important practical points: the property is leasehold and part of a large estate, so communal service charges and rules will apply. There is no private garden and the flat is high-rise living, which may not suit buyers seeking ground-level outdoor space. Local socio-economic data flags very high area deprivation despite nearby cultural and retail amenities, and crime levels are average.
Overall, this new-build two-bedroom is aimed at buyers seeking turnkey, design-led city living with substantial shared amenities and superb transport connectivity. It suits first-time buyers and professionals prioritising convenience and specification over private outdoor space or a suburban setting.
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