Summary - THE WHITE ROCK HOTEL, 1-10, WHITE ROCK TN34 1JU
51 bed 1 bath Hotel
Prominent Hastings location with event spaces and conversion potential.
Freehold seafront hotel with 51 en-suite bedrooms
A rare freehold seafront hotel in central Hastings, The White Rock Hotel offers 51 en-suite bedrooms, many with direct sea views, and substantial customer spaces. The property includes a café restaurant and bar (80 covers), separate lower-ground bar with up to 200 capacity, plus function and meeting rooms — a strong operating footprint for events and hospitality trade.
The building has been well maintained with a regular programme of capital expenditure and presents as a largely turnkey asset for an experienced operator. There is clear scope to convert existing ancillary space into additional letting bedrooms to boost revenue, and mobile reception is excellent for modern booking and POS systems. Flooding risk is low.
Important considerations: the hotel sits in a very deprived area with a very high recorded crime rate and a local profile that includes student and terrace housing, which may affect trading patterns and insurance or security costs. Broadband speeds are only average, and large-scale repositioning (branding, marketing, or guest offer changes) may be needed to maximise returns in this market.
This opportunity suits an investor or operator seeking a prominent seafront asset with room to increase capacity and revamp the trading mix. With town-centre convenience and nearby schools and transport links, the property is well placed for both leisure and event markets, provided a buyer factors in local socio-economic and security challenges.
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