Designer new-build one-bedroom with exceptional amenities and long lease in NW1.
Prime on-site amenities: pool, gym, wellness suite, screening rooms, rooftop restaurant
999-year lease providing long-term residential security
New-build due from Q2 2025; modern designer interiors by Tara Bernerd
Excellent transport links; 10-minute walk to Chalk Farm and Camden Town stations
Very high local crime rate; area classified as very deprived
Broadband speeds reported as very slow — not ideal for heavy remote working
One bedroom, one bathroom; suitable as a pied-à-terre or investment
Price point £945,000 in NW1 — premium central-London market
An elegant one-bedroom apartment in Primrose House, part of the new Camden Goods Yard development, offers contemporary living with extensive resident facilities. The building includes a swimming pool, gym and wellness suite, luxurious screening rooms, 24-hour concierge and Camden’s first rooftop farm-to-fork restaurant. Internally the flat presents bright, open-plan living with floor-to-ceiling windows and a private balcony with city views.
This is a new-build home due for completion from Q2 2025 and sits on a 999-year lease, offering long-term security typical of modern London developments. Transport links are strong: Chalk Farm and Camden Town tube stations are around a 10-minute walk, with Kings Cross, St Pancras and Euston reachable for wider and international connections. The building’s design by Tara Bernerd and on-site retail and workspaces add to its long-term appeal.
Be clear about local challenges: the immediate area records a very high crime rate and is classified as very deprived, and on-site broadband speeds are reported as very slow. These factors will matter to buyers prioritising digital connectivity and perceived local safety. The flat suits buyers seeking a high-spec, amenities-rich apartment in NW1 — particularly investors or buyers wanting a central pied-à-terre — but those wanting a quieter, better-connected suburban feel should consider alternatives.
Overall this one-bedroom apartment is a glossy, facilities-led new-build with strong transport access and long lease security. Its premium amenity offering and designer interiors are offset by local social challenges and limited broadband performance, making it a good fit for purchasers prioritising location, facilities and long-term capital potential rather than immediate community tranquillity or high-speed home working.
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